Air Miles introduced not too long ago that they’re making some enhancements to their rewards program together with a brand new emblem (see picture beneath)
Air Miles appears to be making an aggressive transfer to win extra market share by making their program extra aggressive.
Highlights of the Model Launch
Listed below are among the highlights of the enhancements to look ahead to:
- New partnerships (e.g. Voilà by Sobeys)
- Reducing the variety of miles required for merchandise reward redemptions
- Extra flight reward choices, corresponding to market pricing
- Extra breakdown (transparency) of their flight reserving system
- Extra methods to earn miles (e.g. linking any MasterCard to their Air Miles account for a possibility to earn miles)
- Extra alternatives to earn elite standing (e.g. incomes Onyx standing for being a BMO Air Miles World Elite MasterCard holder)
- Improve elite statuses (e.g. upgrading Onyx collectors to Shell Go+ membership for a 12 months)
- Extra bonus miles alternatives with AirMilesShops.ca (e.g. Bonus Increase, Bonus Increase Increase, and many others. initiatives)
100 Bonus Miles / Bonus Increase
Till October 31, 2021, when redeeming not less than 1,000 miles or extra, use the promo code “GRAVY” to obtain 100 bonus miles again.
At the moment, they’re already working a Bonus Increase promotion by means of its buying portal to earn extra bonus miles when buying on-line. The supply runs till October 13, 2021.
Ideas
When the time comes, we are going to write extra in-depth posts on every subject as we see issues roll out over time. For now, I did wish to give my 2 cents on their total initiative.
For those who can imagine it, Air Miles has been in Canada since 1992. As I discussed in our bio, Air Miles was actually this system that obtained me into the loyalty sport approach again in 1992.
For them to have continued being in operations in any case this time, they should have executed one thing proper to remain worthwhile. They’d their ups and downs alongside the best way for positive. Having a robust partnership with Financial institution of Montreal and American Categorical most likely performed a giant function in serving to Air Miles to keep up a robust stability sheet.
That being stated, I’m glad to see that they’re trying to make some daring strikes to make their program rather more aggressive. That is undoubtedly considered one of their greatest strikes of their nearly 30 12 months historical past. They’re effectively positioned to capitalise on the altering market, with extra on-line buying taking place, in addition to journey slowly opening again up. Alternatively, they higher sustain since many different loyalty corporations are making some aggressive strikes too.
Both approach, I’m undoubtedly trying ahead to writing extra posts about what they’ve in retailer (as extra particulars roll out) within the coming few months and 12 months!