Completely happy New 12 months Everybody!!
A brand new 12 months means a brand new want checklist. Observe that we typically present a mid-term report on Canada Day (July 1) and a remaining report on New 12 months’s Eve. To be honest, all needs have the aim of being a win/win/win situation for everybody: “loyalty firm, bank card firm and buyer”. In some circumstances it’s simply win/win as a result of one social gathering shouldn’t be concerned; for instance a bank card firm who gives in-house loyalty program with the shopper as the opposite social gathering.
Grading System
Earlier than we get going, beneath is a recap of the grading system:
- A+ Exceeding expectations with nothing extra to enhance on (virtually unimaginable to realize this grade, however I listed it to place some perspective on the spectrum)
- A Superior job
- B+ Good job
- B First rate, met expectations
- C Acceptable
- D Higher than nothing
- E Nothing modified, no enhancements
- F Fail, went backwards
Now onto the want checklist.
1) Both a brand new co-branded airline or resort loyalty bank card
I’ve had this on my want checklist just about since I began this checklist again in 2015. This makes the ninth 12 months in a row. The primary few years felt like an extended shot to start with, contemplating 2015 was the 12 months we had 3 main closures: In 2015, we noticed the tip of two main co-branded card: Capital One Delta SkyMiles bank cards and Capital One IHG Reward bank cards. Now it’s arising on a decade.
Moreover, final 12 months, we noticed the tip of MBNA’s Alaska Airways and Finest Western co-branded playing cards too.
So, I’m undoubtedly going to be cussed, now greater than ever, this HAS TO BE the 12 months that we see a brand new co-branded bank card!!
2) General enhancements to coach service in Canada
Through the years, I’ve all the time hoped to see extra excessive pace trains. It’s nonetheless an extended option to go, however it looks as if they’re transferring that alongside. Nonetheless, these excessive pace trains solely cowl the busier Windsor to Quebec Metropolis hall. However what about the remainder of the nation?
Hopefully, we’ll see extra growth and improve concepts elsewhere within the nation for improved rail service.
3) Main improve to an current loyalty program
In previous years, I’ve all the time hoped for a brand new loyalty program who will add airline and resort switch companions. That has not occurred but. However final 12 months, we did see some main upgrades to the Scene+ program because of their stronger partnership with Scotiabank, who actually set the usual for me lately. They actually made some main enhancements to their program (albeit on the costly of Air Miles). So now my hope is that another person can even take the leap. In any other case, we find yourself being very high heavy in Canada by way of loyalty packages.
Moreover, money again gives are too aggressive today that smaller loyalty corporations can begin falling behind. Perhaps it’ll take a merger, however I actually do hope to see an organization step up in an enormous method!
Ideas
As a substitute of going for amount, I’m going for high quality this 12 months. I needed to place extra emphasis on the three talked about above, so I’m going to cap it right here. Any upgrades to those listed at the moment is already an enormous deal for Canada. So let’s hope we see one thing occur!
What’s in your want checklist for 12 months? Please tell us within the remark part beneath!
